News 218 views last update:6 Aug 2012

Yorkshire Dales feed firm goes down under

A long established animal feed company based in the Yorkshire Dales is going abroad with the launch of a new product in Australia.

The latest export success for Masham Micronized Feeds (MMF), a division of I'Anson Brothers, has been in Australia, where ten container loads (22 tonnes each) of their revolutionary dried horse feed Speedi-Beet have been shipped out since April.

Strict import regulations
Four years ago the company approached UK Trade and Investment, a government agency that promotes British business overseas and offers training for companies interested in expanding in to foreign markets. "Australia has strict import regulations and this was quite a challenge for us. Usually importers of foodstuffs have to pay for their product to be irradiated, which is extremely costly.
In order to overcome this issue, we arranged for an inspector from the Australian Quarantine Inspection Service to visit our factory here in Masham, as well as those of our suppliers, to audit our production process from start to finish. This proved to be very worthwhile as we now have a two-year permit to export the feed to Australia - without the need for irradiation," according to MMF's Business Development Manager, Simon Parker.

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