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Gaining consumers trust with global traceability

01-04-2006 | |

Consumers want to know exactly what they are buying, especially when it comes to foodstuff and beverages. Until recently, the idea that the entire added-value chain could be retraced sounded like a promising notion of the future. But now there is such a global, electronic system available, which allows complete traceability of foodstuffs and animal feed. BASF developed this innovative tool together with the Norwegian company TraceTracker®.

This article can also be found at Feed Tech, volume 10, no. 4


Keywords: Animal feed, tracking and tracing,
TraceTracker, BASF, feed safety

 

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