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News 163 views last update:6 Aug 2012

Eukanuba relaunched as breed-specific line

Procter & Gamble recently relaunched its Eukanuba pet food brand as a breed-specific line. The new brand was promoted at 700 store locations in the US.

The revamped brand includes breed- and size-specific cat food. The new packaging and displays clearly provides information on ingredients and how they affect the specific breed. The full Eukanuba line will be available in March.

Relevant link:

Eukanuba

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