News 902 views last update:6 Aug 2012

Purina PetCare starts operation in China

Purina PetCare Tianjin factory, a subsidiary of Nestlé, comes into service today. The newly-built company, with an initial investment of CNY 80 million (€7.9 million), will be Nestle's first pet food production base in China.

According to J.M. Mueller, president of Nestle China, the Tianjin-based factory won approval last April and started construction in June. Instead of cooperating with other package companies, the factory can produce pet food under Nestle's brands like Dog Chow, Proplan and Friskies directly from now on.

Changing attitudes in China
Through a merger of a cat food manufacturer in 1985, Nestle stepped into pet food manufacturing, with current market share reaching 24.5% throughout the world. The pet food market in China is growing rapidly. The pet consumption market in China is expected to hit CNY 6 billion (€0.6 billion) in 2008 and this figure is likely to break CNY 15 billion (€1.5 billion) over the next few years, according to predictions by experts.

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Purina PetCare

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