News 215 views last update:6 Aug 2012

Perdigão to launch pet food brands

Brazilian foodstuffs company Perdigão said that it will enter the pet food market, by launching dog food brands Balance and Supper. These are the first products of Essential Pet Care's portfolio, a new division created for the pet food sector.

The company said it has invested R$4 million (€1.4 million) on a production line in the plant located in Francisco Beltrão, and its production volumes will be adapted to the market's demand. The company wants to reach a 3% market share in the segment by the end of 2009.

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