$10 million for online pet food retailer
Pet Food Direct Inc., a web-only retailer of pet supplies, has received a $10
million equity investment from private equity firm LLR Partners Inc. Pet Food
Direct says it will use the capital to finance continued growth while adding
products and services.
"We have chosen an excellent partner to support Pet Food
Direct as we expand our aggressive growth plans," Pet Food Direct CEO Geoff
Walker says. "We look forward to leveraging
expertise and business network in direct
marketing." The Keystone Equities Group LP, a long-time strategic and financial
advisor to Pet Food Direct, served as the placement agent for the equity
Pet Food Direct, which launched in 1997 and is based in
Harleysville, PA, USA offers more than 11,000 products among 400 brands at PetFoodDirect.com.
Although it didn't release sales figures in announcing the LLR investment, it
notes that it serves 200,000 U.S. customers.
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