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News 190 views last update:6 Aug 2012

PFMA publishes pet food ingredient guide

The UK Pet Food Manufacturers Association, (PFMA) has published an online guide for pet owners entitled "What's in pet food".

New documents on the PFMA website tell pet owners about the ingredients typically used in manufactured pet food and why they are used. The new guide also offers advice on feeding cats and dogs, including how to maintain an ideal body condition.

Feeding tips
For schools, colleges, vet shops and pet shops the site offers a downloadable poster with top feeding tips. Additionally, the site has an Ideal body condition sheet. Here owners can compare their own cats and dogs against a table of ideal pet sizes and weights.

The PFMA is the principle trade body representing the UK pet food industry. Its 50 members account for over 90% of the market.

Related website:
PFMA

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