562 views 5 commentslast update:6 Aug 2012

"Our People. Are They Ready?"

Rich Reynertson
The challenge of the 21st Century value chain is not going to be in the collection of data, but in the processing of data such that knowledge is created, and at speeds that allow people to make decisions that positively impact every corner of our organizations.  Employees in our organizations are being transformed into "information workers".

"Organization doesn't really accomplish anything.  Plans don't accomplish anything, either.  Theories of management don't much matter.  Endeavors succeed or fail because of the people involved." – Colin Powell

"Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter.  This is a dangerous mistake." – Peter F. Drucker, Harvard Business Review, June 2004

The challenge of the 21st Century value chain is not going to be in the collection of data, but in the processing of data such that knowledge is created, and at speeds that allow people to make decisions that positively impact every corner of our organizations.  Employees in our organizations are being transformed into "information workers".
"[Toyota] encourages every worker, no matter how far down the production line, to consider himself a knowledge worker and to think creatively about improving his particular corner of the organization." – Takis Athanasopoulos, Toyota Motor Europe.
Consider our industry and the impacts of GMO, weather pattern changes, consolidation, ethanol, farm subsidies, global competition, new compliance standards, margin pressure, etc., and consumer concerns over food safety. Think about the amount of information that exists and is being created, not just in your business applications - but via email, fax, word documents, on the internet, at your customers, at your suppliers, in labs, at universities, via our associations!
What if that information could be harnessed, retrieved with policy (meaning you only get what you are supposed to) and presented in ways so each information worker in every part of your organization could make better decisions faster and with more confidence?  Wouldn't it then be possible to decentralize MORE decisions?  And wouldn't that be a GOOD thing for the organization as a whole?  Sales quotes, customer complaints, inspections, audits, validation, pricing changes, substitutions, returns, run outs, knowledge of supplier inventory, projections based on customer usage, etc., could not only be handled faster – some issues that cause lost business, slow downs, and rework would plain get eliminated – not to mention greater employee satisfaction and less turnover!
Consider this a future path of technology. How feed manufacturers can leverage this will not only provide competitive advantage, but most importantly the ability to strategically meet consumer needs for safe food. Microsoft may be taking the lead on the concept of leveraging information for what only "you" need to get your job done (or to manage your digital lifestyle), but I suspect the concept will take hold in a variety of ways.
As further evidence, Microsoft just introduced OBA's. Go to http://www.obacentral.com  and tell me what you think.

5 comments

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    dr.p.jawahar

    really excellent ,we expect these kind of journals in wp-ft frequently which the management grooms the technical leads/ends to the profit

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    Jack Jenniskens

    Have a look at http://www.qwinsoft.com/index_files/Page498.htm
    This is the start !!

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    William Kanitz -ScoringAg

    How feed manufacturers can leverage this technology will not only provide competitive advantage, but most importantly the ability to strategically meet consumer needs for safe food. If you think someone is trying to develope this technology,you may be surprised that www.ScoringAg.com has had this technology that works everday for quite some time. Product knowledge improves processing of data as each previous sector's data is avaiable along the value chain within seconds to strategically meet consumer needs .

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    Braam Koekemoer

    The values of what are available in most cases are ignored as managers and users are attached to the old business practices, and especially in countries where compliance is not policed correctly. ROI is very very important to proof the value adding.

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    larry

    dear rich, i am into fish milling, and i am in need of a data software that will calculate all the ingredient and give me the total crude protein. thanks Larry tarid2000@yahoo.co.uk

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