Alltech to sponsor European horse event
Global animal health and nutrition company Alltech is
to sponsor the FEI European Jumping and Dressage Championships next
With this new sponsorship agreement, the Company, which is already sponsor of
the FEI World Equestrian Games 2010 in Kentucky, USA, is now title sponsor of
two of the largest FEI Championships in the world.
"In 2006, Alltech made
history by becoming the first ever title sponsor of the FEI World Equestrian
Games and today's announcement represents another first," said Alltech
president, Dr. Pearse Lyons.
"With the FEI European Equestrian Games, we
are reaching out with our industry partners to each and every horse owner and
trainer across Europe as well as bringing the excitement into the homes of
millions of television viewers.
Building a superbrand
company is all about improving animal performance through nutrition - and our
aim is to build the first superbrand in the animal health and nutrition
"We believe that associating our brand with this international
equestrian event and linking it to animals performing at their peak will take us
one step closer to reaching this ambitious goal."
FEI Secretary General
Alex McLin said the FEI was delighted to see Alltech as the title sponsor of one
of the highlights of the 2009 sporting equestrian year."
horse event will take place from the 25 to 30 August 2009 at Windsor Castle in
These championships mark the first time that the FEI European
jumping and dressage championships have been held together at the same
It is estimated that more than 60,000 visitors will attend during
the six days of the competition.
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