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News 336 views last update:6 Aug 2012

Alltech to sponsor European horse event

Global animal health and nutrition company Alltech is to sponsor the FEI European Jumping and Dressage Championships next year.

With this new sponsorship agreement, the Company, which is already sponsor of the FEI World Equestrian Games 2010 in Kentucky, USA, is now title sponsor of two of the largest FEI Championships in the world.

"In 2006, Alltech made history by becoming the first ever title sponsor of the FEI World Equestrian Games and today's announcement represents another first," said Alltech president, Dr. Pearse Lyons.

"With the FEI European Equestrian Games, we are reaching out with our industry partners to each and every horse owner and trainer across Europe as well as bringing the excitement into the homes of millions of television viewers.

Building a superbrand
"Our company is all about improving animal performance through nutrition - and our aim is to build the first superbrand in the animal health and nutrition industry.

"We believe that associating our brand with this international equestrian event and linking it to animals performing at their peak will take us one step closer to reaching this ambitious goal."

FEI Secretary General Alex McLin said the FEI was delighted to see Alltech as the title sponsor of one of the highlights of the 2009 sporting equestrian year."

The European horse event will take place from the 25 to 30 August 2009 at Windsor Castle in the UK.

These championships mark the first time that the FEI European jumping and dressage championships have been held together at the same venue.

It is estimated that more than 60,000 visitors will attend during the six days of the competition.

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