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AVMA enters into multimillion partnership

03-07-2008 | |

Fort Dodge Animal Health, Hill’s Pet Nutrition, and Merial have together pledged a total of $4.5 million in support of American Veterinary Medical Association (AVMA) programs and services over the next four years.

The unprecedented commitments are part of the
Association’s new Platinum Partner Program, or P3, to be unveiled July 19 during
the 145th AVMA Annual Convention in New Orleans. The partnership is intended to
provide members with new and improved initiatives and opportunities to enhance
membership benefits.

Each P3 participant has made a $380,000 annual
commitment to the AVMA for four years for a total of $1.5 million. In return,
each company receives a broad range of benefits from the
Association.

Related website:
AVMA  

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