EU launches organic farming campaign
Through a EU wide campaign, the European Commission hopes to give consumers more information about what organic farming and food production means. The campaign kicked off on Monday.
demand for organic products is growing, offering increased business
opportunities for all sectors of the food supply chain.”
More organic producers
The number of organic
operators (farmers, producers, processors and importers) in the EU-25 grew by
13.4% since 2004, to 182,305. In recent years, the European organic retail
market has experienced strong growth of between 5 and 30 percent, depending on
the country, the Commission says.
Logo and
website
The Commission
also announced a competition to develop a new organic farming logo. The
centrepiece of the Commission’s campaign will be a new multilingual website for
organic farming, providing an electronic ‘toolbox’ that provides marketing
materials in 22 languages free of charge to professionals from the food and
farming sector.
Related website:
Organic farming
campaign
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