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CPF to focus more on Asian market

Charoen Pokphand Foods (CPF) wants to improve its presence in the Asian ready-to-eat food market.

To do so, the company will focus on two areas; 1) expanding its bio-secure shrimp farming system in Trat province over the next two years. This will boost its shrimp exports in 2009 to 40,000 tonnes; 45% to EU, Japan 25-30%, the US 5-10%, with South Korea and Australia making up the rest.

The second area for CPF, focused on ready-to-eat food, will be "kurobuta" or black pork, positioned as a premium-grade cut of the same quality as Japanese "Kobe" beef, priced 30% higher than normal pork, in a bid to create more "food choices", says Adirek Sripratak, president and CEO of CPF, for export to high potential markets including Hong Kong and Japan. 

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