Soya-free chicken feed to save Amazon

Reports have previously stated that the widespread use of soya in chicken
feed could be playing a significant role in the deforestation of the Amazon
rainforest in Brazil. Consequently, Abel & Cole has teamed up with chicken
producer Peter Coleman, who is an expert in animal nutrition. He created
soya-free feed after a visit to the Amazon.

“A chicken requires protein
to build up its vital amino acids, the building blocks of life, particularly
during its first three weeks. Protein in chicken feed comes mainly in the form
of soya,” explained Coleman. The new feed uses bean, peas, rape, sunflower and
wheat. All the chickens on Coleman’s farm have now been converted to a soya-free
diet.