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DSM introduces Quality for Life™ label at VIV Asia

DSM Nutritional Products, a major global manufacturer of vitamins, carotenoids, enzymes, eubiotics and premixes for the animal and human nutrition & health markets, has introduced a new mark of excellence for all its products and services - Quality for Life™.

Global reports of contaminations have increased governmental and consumer awareness of the importance of feed and food safety issues.
The feed industry is equally affected: recently a dioxin-tainted natural pigment imported from Spain for use in animal feed was discovered in the Netherlands and France, leading to the withdrawal of the product from the market.
 
This occurred only one month after the food issue in Ireland with dioxin-contaminated pork which may now lead to a major review of European food safety standards.
 
All those involved in the food chain are affected by these events. Feed and food ingredients producers, manufacturers and retailers, as well as governments, are coping with serious challenges to reassure consumers and offer them better labelling on the food they buy.
 
DSM Nutritional Products, the world’s leading producer of vitamins, carotenoids, enzymes, eubiotics and premixes for the Animal and Human Nutrition & Health markets, has responded with the introduction of a new mark of excellence for all its products and services - Quality for Life™.
 
Ensuring product quality and safety
This concept responds to growing demand for reliable and traceable products which meet today’s stringent safety and sustainability requirements. Quality for Life™ stands for ingredient quality, offers a clear point of differentiation and gives the assurance that DSM is committed to ensuring product quality and safety.
 
DSM’s definition of quality is conceived from a deep understanding of customer needs. Customers demand safety and reliability from the ingredients and premixes they buy.
 
They are also keen about sustainable sourcing and the conditions under which products are manufactured.
 
Quality for Life™ ensures the quality of processing procedures, from product conception through manufacture via quality control, quality assurance and product distribution all the way to after-sales service.
 
DSM therefore offers its customers much more than just a product – they will benefit from a superior level of service as well. 
 
Further information on the Quality for Life™ initiative can be found at www.qualityforlife.com
 
It will be introduced to the feed industry at the VIV Asia on March 12th, 2009 (Booth: A010 Hall 105 - Quality for Life™ presentation in Room 225).

Dick Ziggers

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