The Provimi Group has successfully completed the acquisition of Nassa, a leading swine and shrimp feed producer in Mexico.
Mariano Berdegué has been appointed new Managing Director of the company to lead Nassa’s integration into Provimi and realise the company’s growth potential in this region.
Berdegué (43) joins Provimi from Monsanto, where he was formerly general manager for the Andean, Central America and Caribbean region, based in Colombia.
Ton van der Laan, Group chief executive of Provimi, said: “The acquisition of Nassa provides an important entry into Mexico, a market where we see great opportunities ahead.”
Provimi announced an agreement to acquire Nassa last month. The completion of the acquisition follows approval by the Mexican anti-trust authorities, the Comisión Federal de Competencia.
Latin America footprint
With this acquisition Provimi increases its footprint in its Latin American cluster, where the Group already has a strong presence with three other companies: Nutron in Brazil, Alimental in Argentina and Provimi SA in Colombia.
These companies produce animal nutrition products for poultry, swine and ruminants, specialties and pet food.
Provimi intends to invest for further growth in Nassa by developing and expanding its business in new areas. It sees growth potential in the poultry and ruminant (beef & dairy) sector, as well as in expanding its offering to the large swine farmers in the region.
Provimi Latin America has tripled its profit in the last three years and now accounts for 30% of the Group’s operating income.
The Group’s strategy in Latin America is to become the first choice for customers who want to improve their profitability in a sustainable way.
Provimi’s ambition is to be the best and largest animal nutrition company of Latin America by 2012.