News 637 views last update:6 Aug 2012

Nutriforce target $40 million turnover

Recently established sales and marketing organisation for feed additives Nutriforce, has set itself the target of becoming a significant player on the global animal feed market by 2013 when it expects to report a turnover of USD 40 million.

The company is based in Zaventem, north of Belgium’s capital city Brussels, and has offices in the UK and China. The company is now seeking to expand its presence in various other global markets.
Nutriforce offers a broad range of high quality feed ingredients, feed additives and veterinary pharmaceuticals, all meeting the highest quality standards.
“Nutriforce was established to serve the animal nutrition industry by offering innovative technically credible products and traditional products of high quality with a strong technical support while balancing today’s environmental concerns”, said Chadlaoui, the company’s recently appointed Sales and Marketing Manager.
Chadlaoui said that most of their feed additives are developed by its own R&D department and mainly come from quality selected suppliers in China.
In feed preservation, the company currently supplies antioxidants, salmonella prevention products, mould inhibitors, mycotoxin inhibitors and pelleting aids and also provides rumen-protected fat products, acidifiers and feed enzymes.
Nutriforce currently employs 20 staff and another 71 people work indirectly for the company. “Our best selling markets at the moment are Southern Europe, the Middle East, Africa and we are expanding our sales presence thanks to our offices in Belgium, the UK and China”, Chadlaoui said.

Dick Ziggers

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