Procter & Gamble buys Natura Pet Products

This move enables P&G to expand into the attractive "holistic and naturals" segment of the pet food category, complementing P&G’s current Iams and Eukanuba brands and helping the Company advance its overall growth strategy of "reaching more consumers in more parts of the world more completely."

 

Natura’s brands include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma.

 

These brands are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada.

 

Natura Pet Products employs about 140 people, mainly at its production sites in San Leandro, California and Fremont, Nebraska.

 

The P&G community includes about 135,000 employees working in about 80 countries worldwide.

 

The company is targeting to close this deal in about a month, subject to customary closing conditions and regulatory clearances. Specific terms of the deal are not being disclosed.