Provimi one of the leading feed manufacturers in Poland – recently introduced a new marketing strategy and implemented an innovative investment process in the largest factory in Poland.
The investments are part of the development plan for its Polish label, for which the company will allocate 50 million zloty (€12.66m).
Since the beginning of 2011 Provimi has been working on transforming the existing organization of regional sales into one that is focused on animal species, divided into three groups: cattle, pigs and poultry.
This division is mainly to increase the effectiveness and operational efficiency of the company.
Provimi's new strategy has been built based on the needs of both small and large manufacturers and suppliers, and its main objective is to maintain market leadership in the production of feed and animal nutrition in Poland.
Implementation of new solutions to strengthen the industrial profitability and launch new programs, animal feed, which in turn will increase the profitability of farming. "I believe that we have developed a strategy will strengthen the position of Provimi as the undisputed leader in the market" says Maciej Rybicki, director of Provimi Poland.
The next step in modernizing the company is upgrading and modernizing the feed plants in the country.
Among others Provimi responds to new developments in the layer market by paying extra attention to the structure of the feed and implementing modern high performing grinders.
Improving and developing new solutions in the field of animal nutrition programs is a priority for Provimi Poland. Recently, laboratories have been equipped with automatic sampling systems and NIR systems to be able to control the feed already during the manufacturing process.
Innovative staff development program
Continuous development of the company also requires a huge amount of knowledge and potential of the employees. For the young, ambitious and creative workers in the company Provimi has launched a High Potential Programme.
This program is a comprehensive concept for personal development, which aims to thoroughly prepare participants for strategic tasks for Provimi. The program provides the opportunity to learn from the best, at different stages of professional development.