Interactive ad campaign for Whiskas brand
Mars PetCare will launch a new rich media ad campaign for its Whiskas cat food brand. The campaign will be carried out by Unicast, a division of Enliven Marketing Technologies.
The Whiskas ads allow viewing and sharing of video clips, and
also direct visitors to the Whiskas “Happy Together” community.
also direct visitors to the Whiskas “Happy Together” community.
Fevzi Cetin, Direct
to Consumer Marketing Manager, Mars Europe said “as the move to digital media
ads progresses, we’re looking for better ways to reach our target audience, and
this campaign is the first step in our transition from traditional marketing
endeavors to a more effective and interactive marketing strategy for 2008 and
beyond.”
Related news:
Mars PetCare expands pet food
brands
Mars
PetCare introduces new brand
Related website:
Whiskas
Join 26,000+ subscribers
Subscribe to our newsletter to stay updated about all the need-to-know content in the feed sector, three times a week.
Beheer
WP Admin 
Bewerk bericht