Nutrition

News 687 views last update:6 Aug 2012

AB Agri explores Poland's potential

British animal nutrition specialist AB Agri is penetrating new eastern and central European markets with help of the UK Overseas Market Introduction Service programme.

AB Agri (Associated British Agriculture) is the agriculture group of Associated British Foods plc and is seeing early results from its involvement with the Overseas Market Introduction Service (OMIS) programme.

The company makes and sells high performance compound feeds and feed co-products from the food and drink industries, feed micro-ingredients, analytical and consultancy services, livestock and poultry marketing, biomass and energy crops as bio-fuels.

Focus central and eastern Europe
Chief executive David Yiend has been determined that, from its base in the UK, AB Agri should expand in international markets, one of the initial steps towards this plan is focusing on markets in central and eastern Europe.

With the help of the UK Trade Investment OMIS programme Poland was identified as one of the largest markets for animal feeds in this enlarged European zone.

The OMIS research produced an extensive list of potential distributors in Poland for AB Agri animal nutrition products. Broad research was carried out to shorten the list.

The remaining shortlist was examined through visits with the potential partners, which finally resulted in a preferred choice, which will be announced this week.

"We have commissioned a further nine OMIS reports in central and eastern Europe – including Russia – and have already started to receive some of the market intelligence from UKTI.", said independent consultant David Wagstaff, who is retained by ABI Agri.

The Polish venture will have taken six months in the making, from issuing the initial brief to UKTI to this week's distributor launch.

AB Agri key facts

  • Largest supplier of animal feeds & services in the UK
  • Around 1000 UK employees and 900 in China
  • Over 20 sites in the UK together with growing international operations
  • Sourcing over 2 million tonnes of raw materials per year
  • Producing 0.2 million tonnes of monogastric compound feed per year
  • Selling over 2 million tonnes of straights, blends and moist feeds
  • Purchasing around 30 different bulk raw materials per year
  • Sourcing biomass and energy crops as bio-fuels Developing and selling micro-ingredients to feed manufacturers
  • Amongst China's top 5 foreign investors in animal feed manufacture with an extensive sales network 

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