News 232 views last update:7 Aug 2012

Knehans directs feed quality at Novus Int

Novus International, Inc. has appointed Wendell Knehans as director, Feed Quality.

Knehans will lead the Feed Quality Unit within marketing which includes responsibility for yeasts, mycotoxin binders, enzymes, and antioxidants as well as continued development in the area of DDGS.

Knehans joins Novus from the American Soybean Association (ASA) where he served as executive director for member & industry relations.

At ASA, Knehans led the team that managed Corporate Relations, Marketing/Communications, and Membership.

Knehans also managed the Agri Business Council and developed the Soybean Industry Biotechnology Working Group.

In 2001, Knehans was named National Agricultural Marketing Association (NAMA) Marketer of the Year. He has led strategy/marketing of new products under development, product launches, rapid growth products as well as mature products with no patent protection.

Knehans grew up on a family farm in western Missouri, holds a Bachelor's degree in Agricultural Economics from the University of Missouri-Columbia and a Master's degree in Marketing from Webster University in St. Louis.

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