Iams soothes pet owners with free pet food
Procter & Gamble, owner of the Iams
and Eukanuba pet food brand, is giving away 450,000 kg of food to bring
pet owners back to the brand after a widespread pet-food recall that included
some of their products.
The March recall of contaminated food produced by Canadian co-packer
affected 100 brands and decimated pet food shelves
in theUS . Nine lines of Iams and Eukanuba
foods and snacks were recalled. Its dry food, which Iams Pet Foods manufactures
itself, was not affected.
P&G issued “the Iams Promise” to reassure pet owners that all its
non-recalled foods are safe. To back it up, Iams is offering a free 4-lb. bag of
dry pet food to 250,000 pet owners. Consumers register at IamsPromise to get a voucher by mail.
The giveaway is
“a gesture of our dedication to keeping your pets healthy and happy,” Iams said
on its site. “We recognize that this is an uncertain time for pet owners who may
be unsure what they can feed their pets.”
Procter & Gamble has set out its "promise" to consumers that it will, in effect,
exert more control over Menu Foods.
P&G's new policy forbids its suppliers
from obtaining raw ingredients from different sources unless P&G has checked
out that supplier and OK'd the switch.
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