Process Management

News 291 views last update:6 Aug 2012

Designer eggs lead to feed mill expansion

Suguna Poultry in India, funded by the International Finance Corporation (IFC), is expanding its operations by putting up a huge layer farm in Namakkal in Tamil Nadu and a feed mill in Bangalore.

The proposed feed mill involving an investment of Rs300 million (€ 5.3 million) will be Asia's largest with a per hour capacity of 60 tonnes.

Suguna Poultry Farm Limited is based in Coimbatore and is quite successful with selling designer eggs. Designer eggs are the outcome of feeding the hens with customised food to get eggs with desired properties.

Recently it has introduced two more variants to its basket of designer and diet eggs, taking the total to four egg brands: Suguna Active( with high levels of docosahexaenoic (DHA), Vitamin E and organic selenium) and Suguna Heart (enriched with Omega 3 fatty acids and Vitamin E) and its two earlier brands Suguna Pro and Suguna Sakthi.

Branded eggs cost more because the special feed for the layer birds, cost 35% more than the normal chicken feed.

The designer eggs business needs deep pockets to survive. Many have entered but also exited the business.

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