Process Management

News 228 views last update:6 Aug 2012

Field trials show value of products

Novus International spends a great deal of time and effort into performing field trials in real world situations to prove the efficacy of their animal nutrition products.

Novus’ sales manager for the northeast United States Suzy Demeester emphasises the importance of their field trials.
“It allows us to work with nutritionists to show them the monetary and economic value of our products, as well as get the customer to feel comfortable using our product on the farm. Most of the time, it’s a win-win for everybody,” Demeester said.
A recent field trial that Novus performed was to show the effectiveness of their products in mycotoxin mitigation.
According to Ruminant Account Manager Bob Myers, the trial was done on the farm where both aflatoxin and zearalenone in the TMR were affecting a herd.
“Because he had such a broad spectrum of problems going on, we attacked it with a broad spectrum approach,” Bob said. That included using Solis, Zorien® Mos, and Agrado-Plus.
“We tested the herd’s vitamins A and E prior to the trial and then we tested the vitamin levels in the herd 60 days later,” he explained. Both were improved and they also saw an increase in milk production.

Dick Ziggers

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