Mars is looking to Africa to expand its businesses. The company has targeted
five countries to enter.
Mars Africa, part of the global Mars group had
targeted Kenya, Ghana, Nigeria, Namibia and Botswana and already had a presence
in Kenya and Namibia and would have a representative in Ghana soon. Ian Burton
from Mars said the company would then set up a sales force in those countries
before considering additional investment once critical mass was reached.
The expansion in Africa is partly aimed to
grow the pet food category. Burton said there was scope to grow the segment as
pet food was relatively affordable locally. In addition, South African pets
acquired 25% of their calories from pet food, with the remainder coming from
scrap food, for example. Related website:
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