Process Management

News 740 views last update:6 Aug 2012

Sunzen aims to be No.1 in feed additives

Sunzen Biotech - a company that produces and markets animal feed additive - hopes to become Malaysia's largest feed additives company within three years, driven by overseas expansion.

It is currently the third biggest player in Malaysia, behind Gladron Chemicals and Age D'Or Chemical. The company - which sells its feed additives to 10 markets including Singapore, Taiwan, the Philippines, Thailand, India, Iran and Malaysia - is eyeing to expand further in the region.

"Our next phase of expansion will likely include Indonesia and China. We are going through registration in these countries," managing director Dr Tan Kim Sing said in an interview with Business Times. Feed additives must be registered with the respective country's authorities before it can be sold overseas.

Pfizer roots
The company was set up when Tan and 10 other shareholders, all former employees of Pfizer Malaysia, bought Pfizer Malaysia's animal health division in 1998. It started out as the sole distributor of Pfizer animal health products. Tan and his colleagues bought the business for US$1 and forked out a working capital of RM1.7 million ($524,000).

Tan said the biggest headache during the early days wasn't so much about funding. Instead, it was to overcome the Nipah outbreak crisis - when pig farmers suffered major losses and hundreds of thousands of infected pigs had to be killed.

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