Process Management

News 340 views last update:6 Aug 2012

Dog treats are (too) expensive

Some dog treats cost more than caviar, while others are poor quality and contain little meat, an expert has found.

Phil Tripp, publisher of Urban Animal magazine in Australia, said the makers and marketers of dog treats preyed on pet owners who wanted to spoil their pooches."People are absolutely stunned when they realise the cost of these snacks," Tripp said. "The number one reason is marketing. Millions are spent advertising to pet owners on television, radio, billboards, bus shelters, and print advertisements."

Increase in pet food
The dog food industry in Australia is worth $800 million a year. Tripp said sales of premium pet food had rocketed in the past decade. The Herald Sun visited a major supermarket and bought a single 20g pig's ear dog treat for AUS$1.98, or $99 a kg (€59/kg). The dog treat was more expensive than caviar at the same supermarket which came in at $91 a kilogram (€54/kg).

Unnecessary additives
Tripp said some brands of popular dog treats contain very little meat, instead containing grain fillers, colouring and preservatives. He said pet food makers were not required to list ingredients on their packaging. "There are three potential problems – sugar, salt and the preservatives and colouring. Why do you need colouring agents for dogs? They deal in taste, not appearance."


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