News 1044 views last update:6 Aug 2012

Lallemand teams up with Jebsen & Jessen in South East Asia

Probiotic and yeast derivatives producer Lallemand Animal Nutrition (LAN) and Jebsen & Jessen Chemicals/NutriLife SEA have entered a strategic alliance for the exclusive distribution of LAN solutions for poultry, swine and aqua feed in South East Asia.

Jebsen & Jessen Chemicals/NutriLife SEA will distribute LAN probiotics and yeast derivatives for the poultry, swine and aquaculture industries in South East Asia, including Thailand, Vietnam, Indonesia, Malaysia, Philippines, Cambodia, Myanmar.
The collaboration took off this November in Bangkok when the two partners got together for a technical and marketing training session, before organizing a seminar with their local clients.
Twenty-two sales managers from South East Asia gathered in Bangkok to be put up to speed with the technical aspects, latest research, trials data and applications of Lallemand products.
In addition, they received marketing and communication information and tools to help the promotion of these products on the Asian market.
In recent years, the animal production market globalization, coupled with the withdrawal of antibiotic growth promoters in certain countries and food and feed safety concerns, has driven the market of probiotics and yeast cell walls products to enhance livestock performance, health and hygiene in a natural way.

Dick Ziggers

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