Broiler breeding company, Cobb-Vantress, has launched its social media strategy, including the unveiling of its Facebook, Twitter and LinkedIn pages. This announcement comes on the heels of the launch of the company’s new website, cobb-vantress.com, in January.
“Customers expect constant communication with brands today, therefore, we at Cobb felt it was important to create and implement a social media strategy to allow our customers around the world the opportunity to access information about the company 24/7,” said Roger Vessell, director of world marketing. He notes that Cobb plans to use its social media platforms as tools to inform and educate its customers with its vast technical knowledge and expertise in the industry, as well as product offerings, groundbreaking research, and industry and company news.
“Not only will social media help us leverage our position as a thought leader in the industry and allow for better communication in the market and with customers, we’ll also be able to connect and engage with our employees in a more efficient way. We see social media as an additional tool to enhance our recruitment efforts of new, top talent, while assisting us in retaining the innovative people we already have employed here.”
Through its social media strategy, Cobb has the opportunity to show potential employees and candidates around the world how working at Cobb differs from other companies. By utilising the global platform and immediate connectivity of social media, Cobb has the ability to display the company culture, benefits and opportunities of working for a global leader.
Cobb is continuing to roll out phases of its digital media strategy to advance its global communications and meet the developing needs of employees and customers. Beyond its implementation of a social media strategy and recently launched responsive website, Cobb is currently in the process of building mobile applications to tap into the growing population of mobile users and developing additional microsites to connect with the growing needs of its global audience.
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