The animal feed additives market with over 48% share, is largest end-use segment, while cosmetics is projected to witness fastest growth through 2010. Europe is the largest market worldwide at an estimated US$967 million in 2007. United States is the second largest market followed by Japan. The US, Europe, and Asia-Pacific collectively accounted for more than 80% of the global vitamins market. Asia-Pacific holds enormous growth potential, and is projected to be the fastest growing regional market over the review period 2000-2010. Vitamin E represents the leading product segment capturing over 30% of the market.

Leading players
The global marketplace is highly concentrated with leading players accounting for three-fourths of the sales. However, the entry of Chinese companies has significantly transformed the production landscape. Market participants include Adisseo, Archer Daniels Midland, BASF AG, Boehringer Ingelheim Consumer Health Care, Cambrex, Cargill Inc, Cognis Corp, DSM Nutritional Products, Daiichi Pharmaceuticals, Degussa AG, Kuraray Company, Lonza Group, Pharmavite, Reilly Industries, Mitsui Chemicals, Solvay, Sumitomo and others.

The report
"Vitamins: A Global Strategic Business Report" provides a comprehensive review of market trends, product profile, players, competition, recent developments, mergers, acquisitions, and other strategic industry activities. Analysis is presented for major geographic markets such as United States, Japan, France, Germany, the UK, Italy, Spain, Asia, Latin America and the Middle East. Historic and current and future analytics are provided for product segments including Vitamin A, Vitamin D, Vitamin E, Vitamin B and Vitamin C markets. Analytics are also presented in terms of end-use segments such as Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals.