Nestle is investing worldwide, but
Russia seems to be of particular interest due to the rapid growth and
attractiveness of Russia's pet food market as a whole.
"With growing incomes, consumers are able to spend more on improving the lives of their pets," said Bernard Meunier, Chief Executive Officer of Nestle Russia. "The Russian market is not very fragmented. We have one main competitor - Mars. They arrived a bit earlier on the market. We are moving quite fast in our growth. We are moving faster than the market," pointed out Yana Mikhailova, the Director of Nestle Purina PetCare Russia.
Pet numbers
The exact number of pets in Russia isn't known, but analysts estimate it at about 35 million. This means every third Russian household has a cat. And when it comes to dogs, Russia comes first in Europe. Only 5% of the country's population buys special food for their pets. This leaves plenty of room for growth to attract new investors and to make pets happier and full.
Related news item:
Nestle buys Australian pet food producer
Related website:
Nestle Purina Petcare
"With growing incomes, consumers are able to spend more on improving the lives of their pets," said Bernard Meunier, Chief Executive Officer of Nestle Russia. "The Russian market is not very fragmented. We have one main competitor - Mars. They arrived a bit earlier on the market. We are moving quite fast in our growth. We are moving faster than the market," pointed out Yana Mikhailova, the Director of Nestle Purina PetCare Russia.
Pet numbers
The exact number of pets in Russia isn't known, but analysts estimate it at about 35 million. This means every third Russian household has a cat. And when it comes to dogs, Russia comes first in Europe. Only 5% of the country's population buys special food for their pets. This leaves plenty of room for growth to attract new investors and to make pets happier and full.
Related news item:
Nestle buys Australian pet food producer
Related website:
Nestle Purina Petcare
Source: Russiatoday.ru
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