"Our vertical integration model provides us with a mechanism to ensure feed quality, the ability to trace our sources of supplies and offers a means of protection against things such as tainted feed ingredients. The model also enables us to respond rapidly to our customers on such issues," said C. Larry Pope, president and chief executive officer of Smithfield Foods. "We want to assure our customers that our products are safe to eat," he said.
With sales of $11 billion, Smithfield is the leading processor and marketer of fresh pork and processed meats in the United States, as well as the largest producer of pigs.
Related website:
Smithfield
Murphy-Brown LLC
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