VIV China 2008: the future is bright

The exhibitors rated the show with a 7.0, expressing
their appreciation about the improved quality of the visitors. The show
confirmed its role as the leading event for the animal husbandry sector in
China.

The move to the new exhibition venue NCIEC proved to be a smart
choice. Project manager Ruwan Berculo: “Being away from the city centre meant
visitors had to make more effort to reach to the venue.  The positive side
effect was no ‘co-incidental passersby’. The visitors were industry specialists,
determined to find answers and solutions to improve their production
processes.”

Internationalisation industry
VIV China
is renowned for its unique combination of attracting strong exhibitor and
visitor groups from both China and abroad. With its 2008-edition, VIV China
strengthened this position: 312 Chinese and 134 international companies from 23
countries participated. The 19,035 visitors, more than ever before, came from an
all-time-high of 75 countries. These figures reflect the strong, international
development of animal husbandry in China. “Exhibitors were very satisfied with
the origin of the visitors. Not only were there more visitors from more Chinese
production areas than in 2006, the international visitors also came from a
larger number of countries than in the show’s history of five editions,” says
Berculo.

Business
Vencomatic BV from the Netherlands
and Shanghai Extra Machinery Co. Ltd from China signed a letter of intent to
co-operate in a joint venture called Venco-Extra Poultry Equipment Co. Ltd. “Our
new co-operation officially starts on November 1, 2008,” says Vencomatic’s
managing director Cor van de Ven, “The JV will focus on the production of
poultry equipment for the local Chinese market.”

Sanovo Staalkat
introduced a new, egg breaking machine to the Chinese market. Official country
pavilions present at VIV China came from France, the Netherlands, Korea, Italy,
the United Kingdom and the United States of America (the States of Illinois and
Minnesota). The Canadian Swine presentation featured the country’s leading
genetics experts: “We made many contacts with Chinese breeders who are improving
their herds to obtain a better meat quality and faster growing
pigs.”

Related website:
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