BASF and HELM start collaboration
HELM and BASF have agreed on long term collaboration in the field of animal nutrition products.
BASF supplies HELM with high quality feed additives. HELM will market them to
a variety of customers in the different market segments of the feed industry by
using their marketing and sales expertise as an established marketing channel.
“The cooperation with HELM offers us the opportunity to address new market
segments and increase our market penetration,” says Dr. Hans Mueschen,
responsible for BASF’s animal nutrition business in Europe, Africa and West
Asia.
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