News last update:6 Aug 2012

Masterfoods renamed to Mars brand name

The US company Mars revises its brand strategy. By the end of the year it intends to approach the world market with one single name.

This means that regional used names, such as Masterfoods and Four Square will disappear. In Germany, Austria and Switzerland the name is Masterfoods from 1 September 2007 will be history. Mars becomes only enterprise brand name.

"A uniform single brand name helps us to further develop and strengthen the confidence and sympathy, which we acquired world wide, to further develop," company CEO Paul S. Michaels said in a press release.

In the animal feed sector Mars is producing pet foods under the Whiskas  and Pedigree brands.

The Mars company was founded in 1911 by Franc C Mars and is still in family hands.


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