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News last update:14 Jan 2016

Feed companies join Alltech as partners for WEG 2014

With the World Equestrian Games 2014 coming up in August, 40 horse and animal feed companies from 26 countries around the world have joined as Alltech Official Partners of the event.

The Alltech Official Partner Programme allows official partners to differentiate their feed with the inclusion of Alltech nutritional solutions and also provides them with the rights to use Alltech Official Partner brand marks linked to the Games

Alltech first established this unique partnership programme in 2007 with its inaugural title sponsorship of the 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky. Essentially a sub-licensing of corporate sports sponsorship, the programme is unparalleled in equestrian sports sponsorship, the animal feed industry and the wider sporting sponsorship sphere.

"The Alltech Official Partner Programme is a great example of how the Games are showcasing the region of Normandy and how Alltech engages with key clients around the world. What this programme really does for us, is enable the Organising Committee to count on the energy and momentum of 40 companies in 26 countries to tell the story of a great fortnight of sport and fun in Normandy this Summer," said Fabien Grobon, managing director of the Normandie 2014 Organising Committee. "Each Alltech Official Partner is a member of a wider team which will make the Games in 2014 very memorable."

Here are just a few of Alltech's Official Partners:

  • Baileys Horse Feeds
  • Gain Horse Feeds
  • HyGain Feeds Pty Ltd
  • Lakeland Animal Nutrition, Inc.
  • Nutrition Service Company Inc.
  • Thivat Nutrition Animale

To see full list click here.


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