As a functional feed ingredients brand, Agrimprove has a clear ambition: to create better feed for better food. They are doing this from a perspective of being philanthropists, scientists and agriculture specialists.
Agrimprove is a brand by Royal Agrifirm Group, a collective of over 10,000 Dutch farmers. This means that they can rely on a thorough understanding of the agri-food industry, a clear dedication to supporting farmers and the solid network of a global organisation. The Agrimprove product range is based on the feed ingredients line that was formerly known as Nuscience’s Health4U portfolio.
But most of all, the company likes to see themselves as idea farmers. By combining science and industry knowledge, they develop new ideas for improvement in animal health and nutrition. Together with their customers and partners – farms, integrations, co-ops, retailers, universities and governments worldwide – they carefully grow these ideas into tangible solutions that benefit anyone who is involved with responsibly producing food.
“Feed accounts for 60% to 70% of production costs in commercial swine farming. This alone turns adequate feed utilisation into a critical success factor,” says Kobe Lannoo, Categor Manager Pigs with Agrifirm. “Being a fast-growing species with efficient feed conversion rates, pigs are an important driver for growth in the animal protein production industry. The animals’ susceptibility to various pathogens and to stress related to intensified production is a driver for solid management and risk prevention strategies. Together with customers across the globe, we are achieving great results with innovative technologies as a means to maximise production efficiency and to meet the consumers’ expectations.”
“The most important thing we have to offer? Peace of mind for the pig farmer. People sometimes ask me to sum up the benefits feed ingredients can bring. I could easily say they are infinite, but they all contribute to one thing: peace of mind for the farmer. Of course, improvement is a continuous process. Risks are inherent to working with live animals. That is why we offer solutions that enable our customers to act adequately at any given moment. The final result? One health, because healthy animals result in healthy meat. One welfare, because thriving animals are easier to work with. And one profit, because responsibly produced food offers an honest value for producers, retailers and consumers alike,” Lannoo concludes.
“In recent years poultry has been the fastest growing segment in the food industry. And it will continue to expand in the future,” says Jan Vervloesem, Category Manager Poultry, Agrifirm. “It goes without saying that thoroughly understanding chickens’ nutrient requirements and metabolism are key to initiating real improvement in this part of the industry. At the same time, although poultry are the most efficient feed converters among common livestock species, further feed efficiency optimisation will determine the economic and ecological viability of commercial poultry production. This is where Agrimprove can add value.”
“Both meat and egg quality are heavily influenced by what the chickens ingest. The phrase ‘what you feed, is what you eat’ applies to poultry even more than to any other species. The poultry production industry has known its crises over the last few decades. And each time it has shown the resilience and ingenuity to overcome these hurdles. As a result, most producers have become very aware of the importance of stringent biosecurity measures. What our specialists promote, is to apply the same scrutiny to the targeted use of added value feed ingredients. Reproductive performance, growth rate, FCR, heat stress prevention, egg shell and egg white quality… All of these essential factors can be addressed by smart and science-based feed formulation,” Verylosem states.
“Optimising production efficiency does not have to be a choice between quality and quantity. The 2 very often go hand in hand,” explains Kobe Lannoo, Category Manager Pigs & Cattle. “The global demand for beef and dairy is growing and is expected to keep on doing so. Finding the balance between increasing production and reducing environmental effects is the key challenge for dairy and beef cattle production. This being said, the future growth of the beef and dairy business will have to come from doing more with less, rather than from expanding the cattle population. With feed optimisation as a starting point, we have been able to develop approaches that boost the efficiency of both meat and milk production.”
“Working intensively with cattle farmers across continents, it’s amazing what can be achieved. Sometimes even overnight. Combining scientific knowledge with field expertise is the basis for our way of working. One of the things we have learned to appreciate over the years, is that every farm and every company is different. That is why we never propose off-the-shelf solutions to our customers. With a specific situation as a starting point, we see every improvement project as a partnership. And once our team and the customer’s staff put their minds together, the results can be astonishing. More, better and healthier milk is an excellent example of what we mean by adding value throughout the agri-food chain,” concludes Lannoo.
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