VIV MEA signals a strong first edition

09-10-2015 | |
VIV MEA signals a strong first edition

Newly-launched regional trade fair VIV MEA looks to be set for a great start, with all stand space now fully booked for the inaugural edition.

VIV MEA 2016 takes place in Abu Dhabi, the capital of the United Arab Emirates, between 15-17 February. It is dedicated to serving animal protein providers from the Middle East and Africa to Turkey, Iran and the countries of the Indian sub-continent.

Priority for poultry

While VIV MEA will cover all parts of the animal protein spectrum except pork, the organisers state that its particular emphasis will be on the production and processing of poultry meat and eggs. “The region wants to develop its own production of animal proteins and especially poultry in a responsible and sustainable way,” says VIV shows manager Ruwan Berculo.

International show

Preliminary estimates from the organisers suggest that there will be approximately 4,000 visitors over the three days of the trade fair, with about 65% of them coming from the countries bordering the Persian Gulf along with Iran and Turkey. Another 25% or so are likely to be from African countries and around 10% from India, Pakistan and Bangladesh.

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Emmy Koeleman Freelance editor