Excentials increases market presence in exhibition tour
In the last few months Excentials, a full daughter company of Orffa International Holding, has been promoting its’ product portfolio in several exhibitions around the globe, increasing it’s global market presence.
Starting with Vietstock exhibition (10-12th October) in Ho Chi Minh City, Vietnam, Excentials presented itself for the first time in Vietnamese market. In July 2012 Excentials established an office in Vietnam and appointed Mr. Le Dinh Hao as country sales manager. A full portfolio is now being registered, and products are expected to be allowed to be used as early as this month. During the exhibition Excentials also presented the latest insights from it’s R&D program on the product Excential Beta-Key in the satellite symposium on International Poultry Production in a lecture entitled: ”Review: Different betaine sources and their applications in broiler diets”
A week later Excentials invited customers to Mexico during VIV Mexico in Guadalajara (17-19th October) where it presented itself with their own booth. In Mexico product registrations are already in place and Excentials is already actively selling several products, amongst others betaine and micro-encapsulated sodium butyrate. The booth was co-ordinated by Excentials area manager for Latin America mr. Diego Pineda together with Orffa’s export manager for Ingredients Mr. Wesley Merkx.
During Eurotier 2012 in Hannover, Germany, where Excentials shared a large booth with mother company Orffa. It allowed customers, distributors and other business partners from around the world to meet and discuss business opportunities.
Last show in the global tour was Poultry India exhibition in Hyderabad (28-30th of November). Orffa Animal Nutrition, the Indian subsidiary that distributes Excentials portfolio in Indian market, presented itself in a nice booth. Together with the rest of the staff, Mr. Joe de Souza (commercial Director at Orffa Animal Nutrition) and Mr. Sandeep Joshi (General Manager at Orffa Animal Nutrition) had the opportunity to discuss these new topics with existing and potential new customers.
Excentials has the mission to export Orffa’s business model outside European home market. It has in the last two years opened own offices in Vietnam, India, Jordan, Argentina, Brazil, Mexico and USA. Besides that, around 25 countries are serviced via Exclusive distributors, covering amongst other Latin America, Middle East, some parts of South East Asia, Turkey and Russia.
Next exhibitions that Excentials will participate in are IPPE in Atlanta USA (January 2013) and VIV Asia in Bangkok, Thailand (March 2013).
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