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Growth in Asian feed additives market

The Southeast Asian animal feed additives market earned revenues of $284.3 million in 2005 and estimates this to reach $474.8 million in 2012, according to analysis by Frost & Sullivan. This increase is an effect of the rising demand for meat protein and in turn the uptake of feed additives across the Asian countries.

"The future of the animal feed additives market in Southeast Asia will be in the non-antibiotic growth promoters market segment," says Frost & Sullivan Research Analyst Li Pheng Ooi. "Moreover, additives that can reduce the cost of animal feed as well as diminish the impact of environmental pollution will drive future market growth".

Limited experiences
At the same time, end user awareness about the benefits of non-antibiotic growth promoters, such as acidifiers and direct-fed microbial, remains low. Limited familiarity with the use of these additives and conservative end user attitudes towards trying alternative products will hinder the expansion of the feed additives market in Southeast Asia.
In addition, the abundance of cheap, generic products will pose a challenge to feed additive market participants, particularly multinational companies.
"Having technical sales support skilled in conveying the technical merits and economic benefits of product use will be important to establishing a good working relationship with customers," says Ms. Ooi. "Customers typically remain loyal to suppliers with whom they have forged close working relationships."

Southeast Asian Animal Feed Additives Market is part of the Food & Beverage Ingredients Subscription. If you are interested in a virtual brochure, with an overview of the latest analysis of the Southeast Asian animal feed additives market, then send an Email to Shwetha Thomas, Corporate Communications, at sthomas@frost.com with the following information: your full name, company name, title, telephone number, Email address, city, state and country.

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