Norwegian company Pan Fish ASA acquired Marine Harvest
in March 2006 to form the world's largest fish farming organisation and from now
on will use the Marine Harvest brand name.
The name for the new company will be Marine
Harvest and the logo is a refreshed logo of Pan Fish. According to
Pan Fish, this combines a description of what the new company is doing as much
as it indicates its global ambitions. It has further been decided to use the
endorsement developed by Fjord Seafood; Excellence in Seafood - which the
company says very much describes an important part of its wider seafood
Pan Fish acquired all outstanding shares in Marine Harvest for
€1,325 million (enterprise value). The combined Pan Fish-Marine Harvest company
became the world's undisputed leader in the fish farming business, with an
annual salmon production of 346,000 tonnes in 2006.
Pan Fish also has
bought 25.7% of the shares in Fjord Seafood from Geveran Trading, a company
controlled by John Fredriksen. The combined Pan Fish-Marine Harvest company will
account for approximately 20% of the world's salmon production, not including
The new merged company will be the world's largest
aquaculture company with a production of about 420,000-430,000 tonnes of salmon
and trout products in 2007 in about 20 countries. The company also produces
halibut, cod and yellowtail.
In addition to filet production and further
processing in Norway, Scotland, Ireland, Chile and Canada, the company has
extended value added products activities in USA, France, Belgium, Poland and the
The new company will have about 9,000 employees
Recently Pan Fish announced its new organisation with global
- Chief Executive Officer - Atle
Eide as decided and communicated by the Pan Fish ASA board August 2006.
Operational Officer - Hans den Bieman and previous CEO of Marine Harvest. The
main focus for the COO will be the overall operational part of the group, but it
will be a shared management approach.
- Chief Financial Officer - Steven
Rafferty (finance and IT). Rafferty is coming from the position as CFO in Marine
Harvest and will formally start in his new role 1 March 2007 and will until then
continue in his present roles, including integration management for the new
- Director Business Development & Strategy - Thomas
Farstad. Farstad had the same position in the early integration phase of Pan
Fish and Fjord Seafood, and prior to that held the position of Managing
Director for Fjord Seafood Norway.
- Human Resources Director - Peter Gillies.
Gillies comes from the position of learning & development Director in
Nutreco, the Netherlands.
- Technology Director - Petter Arnesen,
previously Vice President of Corporate Quality and Feed in Fjord Seafood
The head office, located in Oslo, is focused, lean and designed to co-operate
closely with the management teams of each business unit.
Business Unit Management
- Jo Dekeyzer is
appointed as Managing Director Business Unit Value Added Seafood Products.
Dekeyzer was previously Managing Director of Fjord Seafood Europe
Solberg is appointed as Managing Director Business Unit Norway. Solberg was
previously Managing Director of Marine Harvest Norway
- Alan Sutherland is
appointed as Managing Director Business Unit Scotland. Sutherland was previously
Production Director of Pan Fish Canada.
- Torben Petersen is appointed as
Managing Director Business Unit Chile. Petersen was previously Managing Director
of Fjord Seafood Americas
- Vincent Erenst is appointed as Managing Director Business Unit Canada.
Erenst was previously Managing Director of Marine Harvest North America Ireland,
Cold Water Species, Faroes.
Pan Fish Japan and Asia are not separate business units but
report to corporate. For these organisations there are no duplications between
the companies and thus no changes in the management teams.
Directors are as follows; Jan Feenstra
for Marine Harvest
Ireland; Ragnar Joensen
for Pan Fish Faroes; Magnus
for Marine Harvest Cold Water Species; Joep Kleine
for Marine Harvest Asia and Charlie Wu
Pan Fish Japan.
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