Process Management

News 871 views last update:6 Aug 2012

Biorigin signs deal with LinkAsia Partners for Asia Pacific region

Biorigin, a Brazilian company specialized in innovative solutions based on biotechnological processes, has appointed LinkAsia Partners Pte Ltd as its strategic marketing and commercial support partner for its products in select Asia Pacific countries.

Under the agreement, LinkAsia Partners will drive and support the development of the Biorigin brand and business, as well as establishing distribution channels to support the business growth plan.

“This partnership with LinkAsia Partners is an important step for Biorigin as the highly dynamic Asia Pacific region will be a major focus of Biorigin future development,” said Mario Steinmetz, General Manager of Biorigin. Dr. Goetz Gotterbarm, Sales & Marketing EAME & Asia added, "With Biorigin’s growing commercial presence and technical involvement in the Asia Pacific region, this timely partnership will provide additional resources for development and marketing support to the region. The focus will be on supporting existing partners in the region as well as the growing regional players in the fast growing market of Asia Pacific.  In coordination with our existing distribution partners in Asia Pacific we trust David and his team will bring the Biorigin brand and business to the next level of performance.”

“We are thrilled to be working with Biorigin and our partnership represents a great opportunity to further extend the market reach of the Biorigin brand and business in Asia Pacific,” said David Saunders, CEO of LinkAsia Partners. “Biorigin offers a wide range of leading-edge products based on yeast and its derivatives, which drives health and performance through its applications. Working together, we can generate more business potential and strengthen Biorigin’s foothold in the extensive Asia Pacific region.”

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