Process Management

News 6583 views last update:6 Aug 2012

AB Agri - the new name for ABNA

The Agriculture Group of Associated British Foods plc, ABNA has changed its name to AB Agri.

The name change was essentially because research identified that customers and business partners struggle to immediately understand what ABNA is and what it does. There is also continuing confusion in theUK between ABNA and its ABN pig and poultry division.

The logical decision was to call the Group business AB Agri, which together with the strap line Associated British Agriculture, clearly indicates the industry. It also builds on the recognition with their website and the parent Associated British Foods plc.

The new logo is perhaps the most dramatic change. The 6 strand rainbow reflects the 6 core business areas going forward.

  • ABN (pig and poultry compound feed),
  • Speciality Feeds which includes the Primary Diets business, 
  • KW/
  • Trident (ruminant alternative feed), 
  • AB Vista (feed micro-ingredients), 
  • China
  • , and 
  • Arable interest Frontier, the JV with Cargill.

  • New team members
    AB Vista has recruited three high profile, experienced professionals to develop its product portfolio and sales in Latin America and Asia Pacific.

    Dr Mike Bedford is very well known in poultry nutrition circles for his pioneering work with feed enzymes in the mid 1990's, which led to the wide scale use of Xylanase enzymes in wheat and corn based broiler feeds.

    MY Tan joins AB Vista from Novus Asia, where he had a variety of commercial and technical roles including Head of Sales for North/Southeast Asia. Prior to Novus, MY was with Finnfeeds working with their feed enzyme and betaine range in Technical and Sales roles.

    Dieter Suida is a highly experienced, technically trained professional who will be responsible for building AB Vista's business in feed yeast and feed enzymes in Latin American Markets from a Brazil base. Dieter also was formerly with Novus.

    Editor AllAboutFeed

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