Background last update:12 Feb 2008

Know your four-legged customers

Success in petfood is a complicated business. What attracts the paying customer is completely irrelevant to the actual consumer. Dogs and cats are the most discerning of gourmets and no amount of marketing will influence their choice. This is why effective palatability testing is so important.

This article can also be found at Feed Mix, volume 12, no. 4 

Editor AllAboutFeed

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