News 1 commentlast update:6 Aug 2012

Organic pet food market is booming

The market in Boulder, Colorado for natural and organic pet food is booming alongside residents' interest in organic products. Organic products do not have pesticides, artificial ingredients or preservatives.

The Boulder-based Only Natural Pet store, a leading online natural pet-care company, reported a 132% sales increase in the first six months of 2006 over last year. The numbers reflect a growing concern for animal welfare and health overall, said Dye, director of marketing for Only Natural.
Only Natural sells a variety of food, vitamins, supplements and other pet products. Health problem in pets, such as allergies and dry skin has led to a demand for different protein sources than in the past. More shoppers now want to feed their pets rabbit, beaver, duck, venison, buffalo and tripe, Dye said.

Big companies follow
The interest in healthier alternative stretches beyond all-natural companies, such as Only Natural and Newman's Own. Mainstream big names sold at grocery or chain stores, such as Purina and Iams, are also putting out natural versions. Although some warn that a label that says "natural" doesn't mean it's high-end or organic.

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    A Canadian company, Naturally Nova Scotia, makes supplements from foods instead of synthetics. The have vitamin C from fruit, herbal tinctures, green drinks, vitamin D3, and others.

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