Eukanuba relaunched as breed-specific line
Gamble recently relaunched its Eukanuba pet food brand as a breed-specific line.
The new brand was promoted at 700 store
locations in the US.
The revamped brand includes breed- and
size-specific cat food. The new
packaging and displays clearly provides
information on ingredients and how they affect the specific breed. The full Eukanuba line will be available in March.
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