News last update:6 Aug 2012

Convenience key for busy pet owners

Busy pet owners are increasingly looking at convenient pet products, according to a new report from market research firm Packaged Facts.

Products specifically designed to make pets more comfortable both at home and during travel are increasingly being produced. At the same time, pet owners are pampering their pets as they do themselves, picking products that the owners themselves identify with as comforting, time-saving, and otherwise easy to handle and use. The report finds that for pet supply shoppers, convenience is a major driver influencing purchasing behaviour.

New packaging types
The report has a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.), at-home assistance products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features; and on-the-go products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, and even calming supplements.

Growing trend
The report, fully named: All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets provides a comprehensive look at the growing trend towards the manufacturing and selling of convenience in the pet products industry. The report examines new product and packaging trends, and looks at consumer trends and behaviours surrounding the purchasing of convenient pet products.

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