News last update:6 Aug 2012

More R&D to help CPF globalise

Agriculture conglomerate Charoen Pokphand Foods (CPF) is intensifying its efforts to become a global food processing company. More emphasis will be put on on research and development of food products and processing, with the focus on the "farm-to-table" strategy.

CPF already has R&D centres at some of its animal feed, animal and food-processing plants. It spends an average of Bt2 billion (app. €47 million) a year on R&D - about 2% of sales revenue.

The company spent millions last year on its Klang, Rayong, shrimp R&D centre. The modern facility, which employs 30 people, is the only one in Southeast Asia dedicated to shrimp.

The Thai government is also willing to support. At a recent meeting with the company, Industry Minister Kosit Panpiemras said R&D would create new, innovative products to drive national economic growth. Kosit said CPF was eligible for Board of Investment tax incentives.

Furthermore CPF will expand R&D at its Saraburi plant focusing on food, especially chicken and the Min Buri plant will concentrate on ready-to-eat meals. The company is also cross-breeding pigs to develop a leaner breed.

The Saraburi research centre has 50 staff, including nutritionists, chefs and packaging developers. This team comes up with about 100 new ideas a year and about eight of those make it to supermarket shelves.

Editor AllAboutFeed

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