News last update:6 Aug 2012

Kmart to launch new pet food brand

Mass merchandiser Kmart has launched a new line of private label pet products for dogs and cats called Champion Breed.

The new line includes nine varieties of dry cat food including Senior, Kitten, and Indoor, and eight types of wet cat food; fourteen varieties and sizes of dry dog food, including Puppy, Adult, Senior, Large and Small Breed, and six types of wet dog food and thirteen varieties of dog treats and biscuits, including jerky strips, peanut butter biscuits, and bacon & cheese treats.

National pet month
The products will be introduced in May at Kmart stores all over the country, with the exception of the wet pet food, which is not yet available. In addition, to celebrate National Pet Month, participating Kmart stores nationwide will partner with local shelters to host pet adoption drives on May 19. The following week, on May 26, local veterinarians will be available at participating stores to offer free checks and advice on the care and health of pets.

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