News last update:6 Aug 2012

Fresh and organic are popular in pet food

The fresh pet food market is poised to grow to $473 million by 2012. The market saw $169 million in reported sales in 2007, according to a new report from Packaged Facts.

"Since the late 1990s, virtually all of the dollar sales growth in the North American pet food market has been coming from the conversion of pet owners to higher-priced fare, and the single most important factor behind their willingness to pay more is the belief that better quality products offer tangible health benefits", the authors say in the report.

Organic is hot
The report notes that natural and organic products are one of the hottest trends in the overall marketplace—and that such products are closely associated with fresh pet food. Innovative new products with convenience features and technological advances, spurred by heightened food safety concerns, are driving consumer demand.

"The key to this market and its growth rate will depend largely on the ability of marketers and pet specialty retailers of fresh pet foods to educate consumers about the benefits of these products," says Tatjana Meerman, publisher, Packaged Facts. "Other factors will include marketers' abilities to expand distribution and increase production at a time when fuel and raw ingredient prices are at record highs and still increasing."

Related website:
Packaged Facts 

Related folder:
Dossier AllAbout Pet Food  

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